Discipline 01 of 07
Diagnosis
A thorough assessment of the business, its operational efficiency and its development potential.
Outcomes
- An assessment of business condition and operational efficiency.
- Identification of the causes of problems, barriers to growth and key risks.
- An assessment of competitive advantages and of the potential to improve performance.
- Recommendations that form the basis for strategic decisions.
Diagnosis — scope of work
We analyse the business model, financial results, processes, organisational structure and management mechanisms. We assess the commercial strategy, offer, customer segmentation and marketing communication. We verify the quality of data, the indicators in use and the tools that support decisions.
We complement the analysis of documents and data with interviews with senior management, employees of key functions and stakeholders, and with direct observation of how processes run. We verify whether operating practice matches the standards adopted, the formal and actual division of responsibilities, and the effectiveness of earlier initiatives.
We identify the links between strategic decisions, the organisation of the business and company results. We establish the sources of constraints, advantage and room for improvement, creating the basis for developing the strategy.
A diagnosis can cover the whole company or a selected area — a function, a process, a sales channel or a specific business problem.


































